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Unleashing Stories; Engaging Communities
Chaos By Dave Pearson “Because we are all citizens of this democracy, because we will all be voters, we must all be educated for our responsibilities.” –The Death and Life of the Great American School...
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Bookish vs. Amazon, Goodreads: Community or Commerce?
As an advocate of community-oriented publishing (and marketing), I’m a big fan of publisher initiatives like Macmillan’s Tor.com, Criminal Element and Work in Progress; F+W’s recently announced...
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Where’s My Penguin Football Jersey?
While I remain skeptical about Bookish, I was thrilled to see today’s announcement that Penguin, one of the most iconic brands in publishing, is officially launching a “merchandise line.” While the...
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You Are What You Tweet
#bbpBox_120981079736848385 a { text-decoration:none; color:#FF3300; }#bbpBox_120981079736848385 a:hover { text-decoration:underline; }Just spent an entire day buried in analytics for four sites....
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You Know What’s “Uninspired,” Prof. Galloway? (UPDATED)
58/365 apple or orange? by kharied via Flickr Galloway turned to fashion company Burberry to make his point. The British based clothing company has over 8.6 million “likes” on Facebook, while the...
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The Problem With Klout? It Has None
Getting people to click on a link is an accurate measure of getting people to click on a link not of actual influence which is much harder to define and track. –“Fast Company Influence Project is a...
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Spinning Dominoes: Don’t Believe the Hype… But DO Learn From It
Seth Godin Rides A Unicorn by zoomar via Flickr Digital goods and manifestos in book form make it easier to spread complex ideas. It’s long frustrated me that a blog post can reach 100 times as many...
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Rethinking Engagement: Facebook and Permission Marketing
I attended an interesting seminar on Facebook advertising earlier this week, presented by Jordan Franklin, Director, Social Solutions at Clickable, as part of the Social Media Society‘s Social Media...
View ArticleYou Can’t Manage What You Don’t Measure: On Social Media & Publishing
For the third consecutive year, I had the pleasure of doing a presentation on social media for my friend Peter Costanzo‘s M.S. in Publishing: Digital and Print Media class at NYU last night, and while...
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Discovery is Publishers’ Problem; Readers are Doing Just Fine
“We’re now seeing the transition we’ve been expecting. After five years, ebooks is a multi-billion dollar category for us and growing fast — up approximately 70 percent last year. In contrast, our...
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Yahoo Bets Big on GIFs, Porn, and Fickle Teens… I Mean, Tumblr!
I’m not sure why I dislike Tumblr so much (aka, LiveJournal for Dummies), but I really, really do. That they’ve officially been “valued” at $1.1 BILLION dollars thanks to Yahoo’s desperate flailing for...
View ArticleTIMESUCK? You’re. Doing. It. Wrong.
Earlier today I had the pleasure of participating in Day One of the Get Read: Marketing Strategies For Writers (#getread) online conference produced by my friend and colleague Dan Blank, and promised...
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Gaming’s Killer App: Twitch?
While I try to stay on top of the new shiny in all media, I typically avoid being an early adopter of anything, especially when it comes to technology. Surprisingly, I snagged an Xbox One Day One...
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Why DRM is a Toothless Boogeyman, Ebooks are like Video Games, and Amazon is...
Kindle 3 by kodomut, via Flickr “Problem is, this is too little, too late and will have almost no effect on Amazon and Apple. These companies are far too popular (and, by the majority of customers,...
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Big Change for GOOD: When Publishing Content Isn’t Enough
336/365 By DorteF, via Flickr GOOD was founded to do as much good in the world as possible and doesn’t feel like simply publishing content is going to accomplish that goal as much as it would like. We...
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BioShock Infinite’s Ambitiously Flawed Perfection
Games are still in a place where you can say, “Oh, a sneaker! Cool.” —Ken Levine “Wow…” That was my whispered, slack-jawed reaction to the final 30 minutes of BioShock Infinite, arguably the most...
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Let Poetry Be
“[Poetry is] like dancing, it doesn’t need to be taken care of as though it were sick.” —Robert Pinsky A few weeks back, the day job put on a great conference for librarians and publishers called Day...
View ArticleOn Llamas, Dresses, Net Neutrality: A Clue(Train)!
For much of my career in publishing, I’ve typically worn two hats and it’s caused some cognitive dissonance and friction as the business hat frequently clashes with the writer hat. The tension of...
View ArticleWho Killed the Marketing Technopologist?
I've been fortunate enough to have had two great roles that explicitly embraced that overlap of marketing, technology, and social interaction--along with a history of that overlap benefiting me in more...
View ArticleData-driven Storytelling
Over the years, I've worked with salespeople across a variety of industries and the best ones were always those who combined deep knowledge of our markets and products or services (backed by actual...
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